Agile Marketing

About this track

Shift to an agile way of working with a deep understanding of your customer. Adopt an agile mindset to align marketing initiatives with your organization’s strategy and your customers’ needs. Learning Outcomes focus on creating more responsive, customer-centric business outcomes and including marketing in how the organization adapts for customers.

Start with an agile mindset

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Business Agility Foundations

Jumpstart the business agility journey with an agile mindset. Learn the paradigm shifts necessary to enable organizational agility in today's innovative business climate. This starting point is for professionals outside of the software delivery space (e.g., HR, Finance, Marketing).

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Track Details

The knowledge-based certifications in this Track are Agility in Marketing (ICP-MKG) and Product Management (ICP-PDM).

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Agility in Marketing

Articulate and implement an agile way of thinking and working in marketing to reach audiences responsively and sustainably.

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Product Management

Develop the product discovery and strategy skills to understand customers better and deliver winning products that align with your organization’s purpose.

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Additional Recommended Certifications

ICAgile recommends the following certifications as supplemental learning for professionals embarking on this track.

Leading with Agility

Effective leadership requires leading yourself first. Develop an adaptive and agile leadership style.

Agile Team Facilitation

Learn the art of facilitation to foster collaboration and enable self-organizing teams.

Agile Project and Delivery Management

Learn lean and agile project management skills to deliver products by applying different delivery modes and optimizing the value created through value-streams.

Bring accredited agile learning to your organization

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