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Master AI to Unlock A Far Deeper Understanding of Your Customers — Micro-credential

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About this class

Master AI to Unlock A Far Deeper Understanding of Your Customers 

AI for Customer Insights Micro-Credential

In this hands-on ICAgile-accredited micro-credential, you’ll learn practical, governed ways to effectively use AI for real customer insights, segmentation, patterns, and signals your leaders will trust.

In 4 hours, you'll leave with a deeper understanding and AI skillset in the context of customer research and analysis, a reusable toolkit and templates, a lightweight proof cadence, and a clear path to applying AI inside complex, approval-heavy environments.

The AI for Customer Insights course is a stackable micro-credential within the ICAgile AI for Products micro-credential series. 

Core Modules

1. AI Fundamentals for Customer Insights

  • Build a foundational understanding of AI capabilities and limitations in customer research, within organizational environments

2. Building AI-Enhanced Customer Profiles 

  • ​Use AI to identify patterns in customer data to build comprehensive, research-backed profiles, persona profiles, and audience segmentation

3. Designing AI-Powered Feedback Systems

  • How to leverage AI to build customer feedback systems with powerful built-in analysis mechanisms

4. Ethics, Strategy, and Implementation

  • Explore ethical implications of AI in customer research and analysis, including working within legal and regulatory systems of organizational environments

What Makes Us Different

  • Built for Complexity and Complex Environments
    • We teach AI-integration the way our clients (medium-large organizations) actually adopt it: within the real constraints and opportunities of their internal environments (team capacity, compliance, privacy, security, approval hierarchies, legacy stacks, incentive structures, competing priorities…etc)
  • Evidence Over Opinion
    • We teach a simple signal design cadence approach (Baseline → Experiment → Validation → Assessment/Suggested Next Steps) to prove value leaders will trust​
  • Ready-to-Implement
    • Leave with a digital toolkit (prompts, templates, decision logs, etc.) you can use the very next day in your role, across Product, Marketing, HR, CX/UX, Ops, Leadership…etc. No gatekeeping here!
  • Cross-Functional Fluency 
    • Our cross-functional expertise shows in our training at every step. We bridge product, agility, innovation, and lean start-up so teams move from “what if…” to production – and to-market faster, and with data-backed confidence.

Instructor:

​Delivered live (virtually) by Carlos Oliveira - an ICAgile-accredited instructor and coach with 25 years experience in product, innovation, and agility. Direct experience with enterprise, scale-ups, and venture/start-up organizations across all sectors, and with all team levels, including the highest leadership decision-makers.

** Private internal team training is also available. Contact us at info@adaptivex.com for details. **

Details
Start Date
Time
Price
Set by Learning Provider
Instructor(s)
Carlos Oliveira
End date
Location
Online
Language
English
About the Instructor(s)

Carlos Oliveira

Carlos is an experienced entrepreneur, facilitator, and innovation coach for both ventures and enterprise organizations. His professional raison d'etre is to help teams make better decisions, build solutions that delight customers, and to support organizations as they innovate at-scale. Nearly 20 years in, Carlos has a ton of experience in strategic product development and innovation leadership. His expertise also includes applying design thinking, lean start-up, and agile practices in organizational contexts. Ever the entrepreneur, Carlos started his first of several companies as a teenager, building computers and coding out of his home. Following university, he was a founding member of an enterprise learning management start-up that successfully scaled and was ultimately acquired by OpenText in 2011. Since, Carlos has worked with Fortune 500 companies to help implement transformative innovation and agile practices and cultures. He holds a BA in Economics/Computer Studies, and an MBA from Queen's University, Smith School of Business.

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Once you have earned an ICAgile-accredited certification, the certification is yours to keep. We don’t charge any renewal fees or require continuing education credits. We want you to be able to invest your time and resources into continuing your learning journey.