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AI for Customer Insights Micro-credential

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About this class


Stop guessing what customers want.

AI for Customer Insights teaches you how to use AI to understand real customer behavior without getting fooled by bias, ethics landmines, or “sounds-right” hallucinations. You’ll learn how to challenge AI-generated customer profiles, validate patterns with real evidence, and turn insights into decisions you can actually ship.


You’ll work through a hands-on case study as the Product Owner at TechNova, improving TaskFlow (a project management platform for creative agencies). The goal isn’t to admire AI output, it’s to use it responsibly to reduce churn, sharpen priorities, and improve what gets built next.


You'll learn how to analyze AI-generated profiles, stress-test the outputs, and turn insights into decisions you can actually ship.


By the end, you'll be able to:

  • 🎯 Spot signal vs. noise in AI-driven customer profiles and patterns
  • ⚠️ Catch risks early (bias, ethical pitfalls, trust issues, legal implications)
  • 🔄 Design smarter feedback loops using AI-powered collection strategies
  • 🧪 Simulate feedback to generate testable hypotheses before you build
  • 🚀 Translate insights into action: product choices, strategy, and next steps


What makes this course different

  • AskMike coaching (you use AI, then get feedback)
    • You don’t just watch examples—you go use AI in your own work (or the TechNova case), then get practical feedback from my AskMike clone on your prompts, your outputs, and your next iteration. That’s where the skill gets built.
  • Self-paced, but not “on your own”
    • You can move fast or take your time—and still get guidance when you’re stuck. No waiting for the next live session. No awkward breakout rooms. Just progress.
  • Built for people who need results, not a buzzword badge
    • You’ll practice stress-testing AI outputs and making defensible calls your stakeholders can trust. Clear reasoning, clean artifacts, fewer “we think” debates.


Stop wasting time on "maybe" and start building on "definitely."


If you’re ready to stop being a spectator and start using AI as a high-performance engine for customer discovery, this is your move. You’ll get the hands-on practice, the real-time coaching from my clone, and a globally recognized ICAgile credential to prove you know your stuff.


Enroll Now and Get Started Immediately!


No schedules, no fluff—just you, the AI, and the insights your product actually needs. Let’s get to work.


See you in class!

- Mike

Details
Price
Set by Learning Provider
Instructor(s)
Mike Lyons
Location
Online (Self-Paced)
Language
English
Guaranteed To Run
About the Instructor(s)

Mike Lyons

I've been in the tech industry for more than 30 years and worked with startups, non-profits, state and local governments and fortune 100 enterprises. Before Agile was even “a thing," I saw how working in small batches, fast feedback, and shipping often was key. In 2006 I read the Agile Manifesto for the first time and it changed my career. From that point on, I became dedicated to helping teams and organizations become faster, nimbler and more adaptive. But it hasn't all been rainbows and lollipops. I’ve made plenty of mistakes and seen agile fail miserably. Today I look back on these blunders with gratitude, because they gave me the wisdom needed to move beyond the theory of agile and really get results. I started KaiRise because I’m passionate about helping people fast-track their careers and achieve their full potential. No matter your role – Scrum Master, Project Manager, Business Analyst, or Executive – getting a grip on agile ways of working is an absolute MUST. All of my courses have a 30-day money back guarantee. If you’re not happy for any reason, just let me know and I will happily give you a full refund. So what are you waiting for? Check out my courses and start your agile journey today!

Frequently Asked Questions

Have more questions that need answers? Take a look at our list of Frequently Asked Questions below.

Each training provider sets their own price. Please visit the training provider's website to find pricing information.

ICAgile does not have any prerequisites, but occasionally a training provider may have their own. Please check the training provider’s website to see if there are specific prerequisites for the class you are interested in.

Through the accreditation process, ICAgile verifies that every training provider assesses student knowledge before the student earns a certificate. Assessment may be completed through in-class activities, group exercises, or an exam, as determined by the training provider. Please contact the training provider to find out if an exam is required to earn a certification.

Once you have earned an ICAgile-accredited certification, the certification is yours to keep. We don’t charge any renewal fees or require continuing education credits. We want you to be able to invest your time and resources into continuing your learning journey.