Explore how AI can deepen your understanding of your customers with this fast-paced, practical micro-credential.
- Gain Hands-on AI Experience – Apply AI tools in your real-world context or a provided case study to generate actionable customer insights.
- Turn Insights into Action – Translate AI-powered insights into product development, customer engagement strategies, and business decisions.
- Build Ethical Awareness – Learn to assess both the opportunities and ethical risks of using AI for customer profiling and decision-making.
By the end of this course, you'll know how to use AI tools to collect customer insights and how to use these insights for strategic decision-making.