Develop and Sustain Value-based Organizations.

Gain important insights and perspectives for teams and beyond.

The Product Ownership Track emphasizes customer-focused approaches and practices to maximize value delivery at various levels within organizations. The Learning Outcomes highlight concepts around organizational alignment, adaptive planning, establishment of value teams to set priorities, and techniques for spreading value-based approaches such as product roadmapping, progressive elaboration, and frequent cross-program communication. The knowledge-based certifications in this track are Agile Product Ownership and Enterprise Product Ownership. Once learners obtain this foundation upon which to build competency, they can apply for the coveted ICAgile Certified Expert in Product Ownership.

This track is developed for: 
Business Analysts, Product Owners, and agile teams will gain important tools and techniques from the Business Value Analysis course.  Product Managers, Product Leadership, and those in roles managing value across programs and portfolios will benefit from the Enterprise Product Ownership course. Leaders responsible for enabling value-based organizations who wish to build deep competency and differentiate themselves from their peers should pursue the Expert certification.


Product Ownership Track Certifications

To qualify and apply for the competence-based ICAgile Certified Expert in Product Ownership (ICE-PO) certification, you must earn the two certifications on the Product Ownership track. 


Major Track Themes
Skills and Behaviors for Value Management

Understand that Critical Thinking, Systems Thinking, influence over power, collaboration, and ability to advocate for the value are critical attributes of value managers.

Techniques for Value Management

Experience hands-on exercises with lightweight requirements practices such as progressive elaboration, story mapping, and writing effective user stories. 


Seeking and Analyzing Value

Learn how to facilitate stakeholder conversations and define, prioritize, deliver, and measure value across teams, programs, portfolios, and organizations.


Developing Value-based Organizations

Discuss strategies for creating flexible organizational environments conducive to transparent collaboration and prioritization across portfolios and business units.


    "The Product Ownership Track helps you to adopt the skills and behaviors to focus on outcomes over output, build shared understanding, and make sure decisions get made." 

    Kent McDonald Founder at KBPMedia

    ICAgile thanks the Product Ownership Track Contributors:

    Steve Adolph

    Shane Hastie

    Kent McDonald

    Pat Reed