AI for Products

Build confidence applying AI across the product lifecycle—from identifying customer needs to shaping product strategy.

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Certification Overview

This collection is designed for experienced product professionals seeking information beyond the basics of product management and ownership. You’ll learn how to use AI to manage products more effectively, efficiently, and insightfully.


  • AI-Powered Discovery – Use generative AI to identify customer needs and generate ideas.
  • Planning with Precision – Build AI-assisted roadmaps, backlogs, and release plans that balance priorities and constraints.
  • Effective Communication – Create AI-supported stakeholder messages and communication plans.
  • Ethical AI Use  – Evaluate the risks and biases in using AI for product management decisions.


Each micro-credential focuses on a single, high-impact skill—so learners can dive in, experiment with AI in context, and leave with meaningful outputs they can use right away.


Micro-Credentials in AI for Products

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AI for Customer Insights

Use AI to uncover customer needs and generate insights you can act on.

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Key Skills:
Customer Segmentation Behavior Analysis Feedback Simulation
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AI for Product Discovery

Speed up early product discovery by using AI to explore problems, ideas, and assumptions.

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Key Skills:
Problem Framing AI-Assisted Ideation Early Validation
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AI for Product Metrics

Apply AI to identify and analyze product metrics that support smart decisions.

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Key Skills:
Metrics Design AI-Based Analysis Data-Informed Decision-Making
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AI for Product Planning

Use AI to prioritize backlogs, build roadmaps, and create realistic release plans.

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Key Skills:
Prioritization Frameworks Roadmap Creation Release Planning
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AI for Product Strategy

Leverage AI to spot trends, evaluate opportunities, and shape product direction.

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Key Skills:
Strategic Insight Risk Identification Initiative Prioritization
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AI for Stakeholder Management

Identify key stakeholders and tailor communication using AI-powered insights.

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Key Skills:
Stakeholder Mapping Communication Planning AI-Generated Messaging

Who Is This Collection For?

  • Product Managers & Product Owners – Apply AI to improve prioritization, planning, and product decisions.
  • UX & Product Designers – Use AI to uncover customer needs, generate ideas, and accelerate discovery.
  • Business Analysts & Project Managers – Leverage AI to support analysis, planning, and stakeholder communication.
  • Product Leaders & Innovation Leads – Integrate AI into strategic thinking to identify trends and shape direction.