Agility in Marketing

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About this Certification

The Agility in Marketing certification is an industry-recognized credential made by marketers, for marketers. It verifies an ability to articulate and implement agile marketing principles such as frequent experimentation and iteration, data-driven marketing, and a focus on delivering value.

Featured Learning Outcomes
  • Marketing to serve vs. marketing to sell
  • Understanding customer needs
  • Applying agile ways of working to the marketing discipline
  • Using data & feedback to inform action
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Related Roles
  • Marketer
  • Marketing Specialist
  • Marketing Manager
  • Marketing Director
  • Product Manager
View the Agile Marketing Track
Agility in Marketing
Product Management

What is Agility in Marketing?

Agile marketing is the capability to adapt marketing strategies in response to market conditions, customer behaviors, and emerging trends to achieve optimal outcomes.


Modern marketers face a variety of challenges including fragmented channels, sophisticated audiences, and volatile markets. The agility in marketing course provides strategies and tools for overcoming these challenges. 


Course participants learn how to use agile ways of working to deliver high quality, audience-focused results at a faster pace and with less waste. 

What are the Benefits?

  • Unlike our competitors’ narrowly-focused, framework-specific classes, you will be able to apply the knowledge you gain in an ICAgile course in a variety of settings and roles.
  • Learning more about agile ways of work prepares you to adapt to evolving job requirements.
  • Earning an agile certification validates your professional knowledge, which boosts your credibility with employers, clients, and peers.


I honestly loved it all and appreciated the examples of how to apply the concepts to actual marketing teams.

- ICP-MKG certified student

I appreciated the variation of presentation, discussion, and group activity! The format kept us engaged and having a "hands on" approach was valuable in the information sticking beyond the lecture!

- ICP-MKG certified student

I loved the interactive format and the workshop-like activities that helped me with a deeper understanding of the concepts. I am very confident now that I can apply some of these learnings into my work.

- ICP-MKG certified student

What to Expect

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No Renewal Fees

Once you earn an ICAgile certification, it’s yours for life.

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Shareable Certificate

Earn a certificate and share it on LinkedIn and Credly.

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Globally Recognized Certification

When hiring, many organizations ask for ICAgile certification by name.

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Developed by Industry Experts

Our course curriculum is created by agile thought leaders and aligned to the highest industry standards.

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Framework-Neutral

Explore beyond the limitations of a single agile framework.

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Learn Remotely

Our training providers offer remote and self-paced courses.

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