About this track
The Product Management Track emphasizes a customer-focused approach and practice to maximize value delivery at various levels within organizations. Whether you work on one product or multiple interrelated programs, this Track offers techniques for identifying and building value, engaging with customers, and managing product ownership challenges. It equips product and portfolio managers to set a strategic vision for products that are aligned with an organization’s goals. The Learning Outcomes focus on understanding customer needs along with the market and organization vision, adaptive planning, and collaborating with delivery teams to set priorities and maximize the value to customers.
Start with an agile mindset
The knowledge-based certifications in this Track are Agile Product Ownership (ICP-APO) and Product Management (ICP-PDM).
Discover Agile Product Ownership techniques such as facilitation, value-based prioritization, and adaptive planning. Learn how to deliver products and services that meet customer needs.
Additional Recommended Certifications
ICAgile recommends the following certifications as supplemental learning for professionals embarking on this track.
Agile Team Facilitation
Learn the art of facilitation to foster collaboration and enable self-organizing teams.
Lean Portfolio Management
This certification recognizes professionals who have knowledge and skills in Lean Portfolio Management.