Product Management

About this track

The Product Management Track emphasizes a customer-focused approach and practice to maximize value delivery at various levels within organizations. Whether you work on one product or multiple interrelated programs, this Track offers techniques for identifying and building value, engaging with customers, and managing product ownership challenges. It equips product and portfolio managers to set a strategic vision for products that are aligned with an organization’s goals. The Learning Outcomes focus on understanding customer needs along with the market and organization vision, adaptive planning, and collaborating with delivery teams to set priorities and maximize the value to customers.

Start with an agile mindset

Agile Fundamentals

Learn foundational agile topics from a methodology-neutral, mindset-based approach. Agile fundamentals is the starting point for professionals focused on software development and delivery (e.g., product ownership, DevOps).

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Track Details

The knowledge-based certifications in this Track are Agile Product Ownership (ICP-APO) and Product Management (ICP-PDM).

Agile Product Ownership

Discover Agile Product Ownership techniques such as facilitation, value-based prioritization, and adaptive planning. Learn how to deliver products and services that meet customer needs.

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Product Management

Develop the product discovery and strategy skills to understand customers better and deliver winning products that align with your organization’s purpose.

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Additional Recommended Certifications

ICAgile recommends the following certifications as supplemental learning for professionals embarking on this track.

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