About this track
Shift to an agile way of working with a deep understanding of your customer. Adopt an agile mindset to align marketing initiatives with your organization’s strategy and your customers’ needs. Learning Outcomes focus on creating more responsive, customer-centric business outcomes and including marketing in how the organization adapts for customers.
Start with an agile mindset
Jumpstart the business agility journey with an agile mindset. Learn the paradigm shifts necessary to enable organizational agility in today's innovative business climate. This starting point is for professionals outside of the software delivery space (e.g., HR, Finance, Marketing).Download Learning Outcomes
The knowledge-based certifications in this Track are Agility in Marketing (ICP-MKG) and Adaptive Strategy (ICP-STR).
Articulate and implement an agile way of thinking and working in marketing to reach audiences responsively and sustainably.
Develop and implement strategies that guide organizations while adapting to emerging market conditions and environments.
Learning Outcomes Under Development
Additional Recommended Certifications
ICAgile recommends the following certifications as supplemental learning for professionals embarking on this track.
Leading with Agility
Effective leadership requires leading yourself first. Develop an adaptive and agile leadership style.
Develop the product discovery and strategy skills to understand customers better and deliver winning products that align with your organization’s purpose.