Agile Marketing

About this track

Shift to an agile way of working with a deep understanding of your customer. Adopt an agile mindset to align marketing initiatives with your organization’s strategy and your customers’ needs. Learning Outcomes focus on creating more responsive, customer-centric business outcomes and including marketing in how the organization adapts for customers.

Start with an agile mindset

Business Agility Foundations

Jumpstart the business agility journey with an agile mindset. Learn the paradigm shifts necessary to enable organizational agility in today's innovative business climate. This starting point is for professionals outside of the software delivery space (e.g., HR, Finance, Marketing).

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Track Details

The knowledge-based certifications in this Track are Agility in Marketing (ICP-MKG) and Adaptive Strategy (ICP-STR).

Agility in Marketing

Articulate and implement an agile way of thinking and working in marketing to reach audiences responsively and sustainably.

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Adaptive Strategy

Develop and implement strategies that guide organizations while adapting to emerging market conditions and environments.

Learning Outcomes Under Development

Additional Recommended Certifications

ICAgile recommends the following certifications as supplemental learning for professionals embarking on this track.

Bring accredited agile learning to your organization